Demand generation and partner ecosystem storytelling for logistics technology

Built a connected content ecosystem that highlighted marketplace partnerships (including ISVs) alongside hardware to drive pipeline and customer value.

Logos and trademarks are the property of their respective owners and are used for identification purposes only; no endorsement is implied. Examples shown were publicly released. Portfolio examples reflect publicly released work and high-level descriptions of responsibilities; confidential information is not disclosed.

Challenge

Translate a complex logistics solution into a clear value story for customers and end users, while connecting hardware, software, and partner capabilities.

Approach

  • Created a content-led demand generation system that mapped the customer journey from awareness to consideration.

  • Positioned marketplace-style partnerships (ISVs) as part of an integrated solution ecosystem, not a separate motion.

  • Optimized creative and distribution for performance, using data to iterate quickly.

Outcomes

  • Content remains in active use and is externally accessible via the live public link provided.

Public proof