Connecting purpose with performance through digital innovation and modern marketing.

Digital first, interactive experiences that drive adoption and engagement, with trust and brand standards at the center.

I build digital first, integrated programs that move people and metrics. From digital adoption and interactive experiences to partnerships, community platforms, and demand generation, I help brands show up with clarity, craft, and measurable outcomes.

WORK WITH ME

Featured Work

Digital adoption via a virtual financial assistant platform

Used cultural context and partnership storytelling to drive habitual use and understanding of a consumer banking assistant across digital touchpoints.

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Social impact platform scaled through sports and community partnerships

Scaled a youth-facing community platform by aligning local markets, partners, and experiences to build brand trust and broaden access.

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Demand generation and partner ecosystem storytelling for logistics technology

Built a connected content ecosystem that highlighted marketplace partnerships (including ISVs) alongside hardware to drive pipeline and customer value.

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Experiential prototype for fan-facing digital activation

Led an experiential concept exploration, then made a brand safety call to pause launch and protect customer trust.

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For roles, select collaborations, or other requests, reach me directly.

CONTACT ME

How I Work

My work lives at the intersection of brand, product, partnerships, culture, and performance. I bring structure to complexity and keep the customer experience at the center.

INTEGRATED CHANNEL
STRATEGY

Paid, owned, earned, and experiential, with modern amplification through creators and influencers when it fits the audience and brand.

COMMERCIALIZATION AND
DISTRIBUTION THINKING

I connect experiences to demand, consumption, and downstream performance, including partner ecosystems and marketplace-style motions.

PROGRAMS BUILT
TO LAST

I scale platforms, not just campaigns, aligning cross-functional teams around outcomes and delivering work that holds up after launch.

ABOUT

Strategic marketing executive known for collaborative leadership and for connecting purpose with performance through digital innovation

Over the past 15+ years, I have led integrated marketing, brand partnerships, and digital innovation work across sports, financial services, CPG, logistics, and technology. I build programs and platforms that translate strategy into execution, align teams around measurable outcomes, and protect brand trust while pushing creativity forward.