Play It Forward: Sports Access Platform
Built and scaled a youth facing sports access platform across local markets.
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Challenge
Create a consistent community experience that could scale across regions while staying authentic to local partners and participants.
Approach
Expanded a social impact platform across local markets and partnerships, building playbooks teams could reuse.
Designed experiential activations that centered youth engagement and partner collaboration.
Integrated earned media, local storytelling, and creator and influencer amplification to extend reach and reinforce trust.
Outcomes
Accelerated sports access and community programming across multiple regional markets, building a repeatable market playbook for future clinics.
Public proof
Search ‘Bank of America Play It Forward Clinic’ for earned news coverage (example clip below).
Work With Me
Preferred contact:
Amanda.wilson1487@gmail.com
You can also connect on LinkedIn:
linkedin.com/in/amandaraewilson