Play It Forward — Sports Access Platform

Built and scaled a youth facing sports access platform across local markets.

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Challenge

Create a consistent community experience that could scale across regions while staying authentic to local partners and participants.

Approach

  • Expanded a social impact platform across 10+ local markets and partnerships, building playbooks teams could reuse.

  • Designed experiential activations that centered youth engagement and partner collaboration.

  • Integrated earned media, local storytelling, and creator and influencer amplification to extend reach and reinforce trust.

Outcomes

  • Accelerated sports access and community programming, reaching 1,300+ youth and driving adoption across 10+ markets while building a repeatable market playbook.

Public proof

Search ‘Bank of America Play It Forward Clinic’ for earned news coverage (example clip below).

Work With Me

Preferred contact:
Amanda.wilson1487@gmail.com

You can also connect on LinkedIn:
linkedin.com/in/amandaraewilson