A smiling woman with shoulder-length dark hair with light waves, wearing a bright blue blouse, silver hoop earrings, and a delicate necklace, posing against a plain light gray background.

I build AI-driven marketing, partnerships, and platform programs that drive measurable growth and cultural brand favorability.

Driving adoption and impact across complex systems — from sports and partnerships to enterprise platforms and AI.

Taking complex systems, making them work at scale, and leaving behind programs that outlast the original brief.

WORK WITH ME

Across industries and environments, the through-line has been consistent — stepping into complex systems, building the infrastructure to make them work, and delivering programs that scale beyond the original brief.

This work spans AI-powered consumer platforms, global partnership ecosystems, and enterprise demand generation — connecting strategy, execution, and adoption across each.

Featured Work

Independent portfolio demonstrating how a consistent commercial and digital strategy approach is applied across organizations, industries, and audience types. Work spans financial services, industrial technology, and experiential brand safety.

  • ATM screen showing a promotional message about Bank of America Mobile Banking app with a person in a Giants hoodie clapping and smiling.

    Erica — AI Driven Digital Banking Platform

    AI powered digital banking assistant within Bank of America’s mobile platform.

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  • A news anchor in a blue suit and black tie on television, with a cityscape backdrop featuring the Gateway Arch in St. Louis, Missouri. The screen displays the text 'NEW AT 5 PLAY IT FORWARD' and a logo of the St. Louis Cardinals baseball team with the tagline 'PLAY IT FORWARD', along with a red banner showing the time 5:14 and temperature 70°F.

    Play It Forward — Sports Access Platform (Foundation for Sports With Us)

    Sports access platform built for community scale and later expanded globally as Sports With Us.

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  • A person holding a smartphone with a logistics app open, overlaid with text about contactless billing and supply chain analytics

    Honeywell — B2B Demand Generation Program

    Audience led segmentation, messaging, and activation within an early stage B2B demand generation framework.

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  • Three animated diverse young people smiling, including a woman with curly hair in a lavender hoodie, a man with a blue cap and red plaid shirt, and a woman wearing a hijab in a yellow top.

    Experiential Avatar Pause — Responsible AI Brand Safety Decision

    Decision to pause an AI avatar activation launch to prioritize trust and responsible deployment considerations.

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Interested in how this work applies to your organization, or have a collaboration opportunity? Let’s connect.

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How I Work

My work lives at the intersection of brand, product, partnerships, culture, and performance. I bring structure to complexity and keep the customer experience at the center.

A black and white image with three horizontal sections separated by white lines. The top section appears to contain a logo or symbol, the middle section has some text, and the bottom section features an illustration or scene.

INTEGRATED CHANNEL
STRATEGY

Paid, owned, earned, and experiential, with modern amplification through creators and influencers when it fits the audience and brand.

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COMMERCIALIZATION AND
DISTRIBUTION THINKING

I connect experiences to demand, consumption, and downstream performance, including partner ecosystems and marketplace-style motions.

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PROGRAMS BUILT
TO LAST

I scale platforms, not just campaigns, aligning cross-functional teams around outcomes and delivering work that holds up after launch.

ABOUT

Strategic marketing executive known for collaborative leadership and for connecting purpose with performance through digital innovation

Over the past 15+ years, I have led integrated marketing, brand partnerships, and digital innovation work across sports, financial services, CPG, logistics, and technology. I build programs and platforms that translate strategy into execution, align teams around measurable outcomes, and protect brand trust while pushing creativity forward.

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Resume available by request.

Shared for evaluation of professional qualifications only.

Not for redistribution beyond intended review.

Work With Me

Preferred contact:
Amanda.wilson1487@gmail.com

You can also connect on LinkedIn:
linkedin.com/in/amandaraewilson