Experiential prototype for fan-facing digital activation

Led an experiential concept exploration, then made a brand safety call to pause launch and protect customer trust.

Concept visualization created for portfolio purposes only. Not an official product prototype or affiliated with any official release.

Explore a fan-facing interactive concept while ensuring brand standards, customer perception, and partner expectations stayed intact.

Prototyped an experiential activation flow from onboarding to shareable output.
Evaluated creative risk, brand safety, and downstream perception before broad release.
Chose not to launch after assessing trade-offs, prioritizing trust and long-term brand equity.

Evaluated representational risk (biased outputs / inconsistent depiction across diverse inputs).
Assessed misuse and safety concerns (impersonation risk, inappropriate outputs, shareability safeguards).
Protected privacy by avoiding sensitive personal data and minimizing any data retention needed for prototyping.
Implemented human review and clear go/no-go quality thresholds before any broader release.
Paused launch when outputs did not consistently meet brand safety standards and customer-trust expectations.

Demonstrated executive judgment under ambiguity: building momentum, then making the stop decision when the work did not meet brand safety standards.
Captured learnings that informed future experiential and interactive work.
Assessed governance, brand safety, and downstream trust implications before release; chose not to launch.