Play It Forward — Sports Access Platform (Foundation for Sports With Us)

Built and scaled a youth facing sports access platform across local markets, later expanded globally as Sports With Us.

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Challenge

Create a consistent community experience that could scale across regions while staying authentic to local partners and participants.

Approach

  • Expanded a social impact platform across 10+ local markets and partnerships, building playbooks teams could reuse.

  • Designed experiential activations that centered youth engagement and partner collaboration.

  • Integrated earned media, local storytelling, and creator and influencer amplification to extend reach and reinforce trust.

Outcomes

  • Accelerated sports access and community programming for 1,300+ youth, establishing a repeatable market playbook that became a baseline for future scale.

  • This work helped establish the foundation for what evolved into “Sports With Us,” a scaled platform highlighted in Bank of America’s 2025 Annual Report, expanding access to sports and community engagement globally.
    (Source: 2025 Bank of America Annual Report)

Public proof

Search ‘Bank of America Play It Forward Clinic’ for earned news coverage (example clip below).